WIKIBRANDS Chapter 15 Executive Summary

Personal BrandingAs technology continues to make it easier for people to build their personal brand, the bar for a quality profile rises.  However, once a personal brand gains momentum, it can quickly accelerate, provided the substance behind it is compelling to its audience.  Building a personal brand has become vital in today’s economy.

The goal should not be to build as large a network as possible, but rather to judiciously generate a powerful one.  For most people LinkedIn and Facebook profiles are the most important social networking platforms.  LinkedIn may be considered a gray flannel suit and Facebook to be a Hawaiian shirt and therefore you must adapt different strategies for each.  LinkedIn is, of course, much more than just a vehicle for building your profile; it is a rich resource for various business requirements.  Due to the public nature of Facebook, it is wise to act professionally on this platform as well.

Building a Twitter following is a great way to build your personal brand, but like blogging, it requires a lot of effort to be successful.  You will not remain popular with your followers unless your tweets are frequent and of value.  Twitter can be like a stream or a raging river, depending on your involvement.  If you follow a lot of people, you miss many posts unless you are constantly viewing.

Remember, real networking is about finding ways to make other people more successful.

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